Petya Miteva

Ten Fabulous Digital Marketing/Media Companies to Present at Demos with a Capital M

September 29th, 2010 by Petya Miteva

Lytiks is excited to present at MHT/Future M’s event “Demos with a Capital M” on Thursday, October 7th, together with nine other extremely promising digital marketing and media companies.

MHT/Future M Demo Event Weblogo

The Companies

Boingnet
Boingnet’s personal URL (pURL) application Boingnet.com provides direct marketers with an easy way to create landing pages and personalized URLs for their campaigns. Using the product, a business can create a web page where customers can provide information, or take advantage of deals. PURLs are web addresses, personalized for each recipient and tied directly to a marketer’s brand, which direct recipients to custom-tailored Internet landing pages. This allows measuring the effectiveness of each campaign. Boingnet is run by a team of experienced marketers.

Episend
Episend is a way to avoid the limitations of email when it comes to sending files. It offers an online platform in which a user can create a message containing various multi-media objects like images, video, text, etc. Just upload them and then re-arrange them by dragging around the work space. When you’re finished arranging, Episend creates a link to the message which can be emailed or shared on social media websites. To send directly through Episend, one needs a special account.

In September 2009, Episend was named as a 2009 Adobe Max Awards semi-finalist. In June, 2010, Episend was named a PricewaterhouseCoopers Promise Award Winner by MITX.

Direxxis
Direxxis is a company leading the way in delivering integrated multi-channel direct marketing solutions that enable clients to build great relationships with their current and prospective customers. The fundamental purpose of their integrated marketing solution is to deliver individuals the right offer and message, through the right channel at the right time for a measurable ROI. For this purpose, Direxxis has developed a suite of tools, dmEDGE™.

JitterJam
JitterJam helps consumer-facing brand or business capture relevant conversations on the real-time web and turn them into lasting and trusted customer relationships. They combine social media, email and mobile engagement with their own intelligent contact database and a suite of tools, designed to capture relevant conversations on the social network to turn and turn them into new opportunities for revenue growth.

Media Armor
Media Armor is a privately funded company changing the display media industry both online and mobile. They provide actionable insights to advertisers and publishers while being the first company offering an independent, 3rd-party impression verification tool specifically tailored to work in both the online and mobile space.

By utilizing their products and insights, advertisers make intelligent decisions with their marketing spend, and in that way, increasing revenue, reducing cost, and ultimately improving ROI. Publishers and Networks are able to differentiate their media offerings from the competition, and astutely position themselves for success.

Offerpop
The idea for Offerpop came together in 2009. In January 2010, Offerpop released their first social marketing app and started building out a full set of marketing apps for Twitter and Facebook. Today they offer a complete web-based social marketing platform for retailers, brands and community owners, and the agencies that serve them. Offerpop works with customers around the globe from our headquarters in New York City. Their mission is simple: to provide high-value, super easy-to-use social marketing apps which help their customers deliver fun, effective and professional campaigns optimized for social media.

Performable
The Performable software platform gives you a powerful way to quickly create and test your landing pages to optimize your visitor traffic. Optimizing your landing pages (or any web page) has never been as fast or easy as it is with Performable. Continuously test your message, improve your design, optimize your landing pages, conduct A/B tests – you can take ownership of your online business.

Piehead
Piehead is about combining art and technology. They’ve got the creativity, technical know-how, and online savvy to influence audience behavior, and impact your bottom line. Piehead takes pride in its ideas and strategies which impact brand growth through social, mobile, and virtual experiences. It specializes in online strategy, experience design, creative services and using technology.

Grasshopper Group/Spreadable
Grasshopper Group has been making it easier for entrepreneurs to start and grow their small businesses since 2003.

With Spreadable you can increase word of mouth referrals. It makes it easy for customers to tell a friend about your business via e-mail and social media tools like Twitter, Facebook, Google Buzz, and more. Word of mouth referrals are FREE and convert higher than regular visitors – ultimately making you more money while decreasing your cost per acquisition (CPA).

Unlike other services that share a single news article or URL, Spreadable shares one consistent message about your product, brand, or service. Its real-time dashboard tells you what your top referral channels are, where on your site the sharing is happening, where geographically the referrers are sharing from, as well as who they are. You can link the Spreadable widget from everywhere your customers are – on your website, in emails, in support tickets, direct mail pieces, business cards and anywhere else you communicate with customers and prospects.

And of course, there is us, Lytiks
Lytiks is a multi-channel marketing goal tracking software platform. It combines web analytics, phone call tracking, email, video, display ad, form response tracking, and more in one easy-to-use real-time web-hosted tool. It is designed from the ground up to help clients achieve clarity, effectiveness, and efficiency in their marketing, i.e. to do more with less. We also provide professional support for your day-to-day use of the Lytiks tool, Google AdWords, and Google Analytics.

We wish to change the way companies measure marketing.

Petya Miteva

Startups with Potential at WebInno27

September 14th, 2010 by Petya Miteva

From the three main dish demos at the 27th Web Innovators gathering at the Sonesta Hotel, Cambridge, yesterday, AisleBuyer impressed me as the one with the most potential for growth. AisleBuyer designed and launched about three weeks ago the first virtual mobile self-checkout application. It allows you to use your smartphone to scan barcodes while shopping and then pay online with your credit card, again on your smartphone, and just walk out of the store straight past the long lines of shoppers at the cash registers. Brilliant idea. With the increasing popularity of smartphones and busy schedules, mobile self-checkout has the potential to become a mainstream practice. Unfortunately, currently the application is only available for iPhone, and not many stores have signed up for it. Some challenges for AisleBuyer as a startup might be to convince as many retailers as possible to partner up with it. It would only be useful if it becomes mainstream. Some other technical challenges include perfecting the self-checkout process to accommodate any type of product. AisleBuyer is working on making the app suitable for use at Fast Food shops as well.

AisleBuyer - First Mobile Self-Checkout System

Despite the obvious practicality of AisleBuyer, the audience of WebInno27 was more attracted to the fun elements in the other startup presenting, TurningArt, and chose it as its favorite. The idea behind TurningArt is simple: people pay a subscription fee to get prints of original artwork on a rotation basis, while earning credit towards buying an original piece. Currently, the artwork available is only from contemporary artists, so for those who like Van Gogh, sorry, not available. I also wonder, how long would it take to earn enough credit to buy a painting and what if it’s not available any more at that time? TurningArt presenter did not mention how big the market is, but judging from the response of the audience, enthusiasts aren’t missing.

TurningArt - Art Exchange

The third company to present, play140, has developed word games for Twitter, instant messaging, SMS, and MMS. With its word games, play140 is trying to revive traditional values.

play140 on Twitter - Word Games