Comments for Lytiks http://lytiks.com Real-Time Web Analytics & Call Tracking Fri, 10 Dec 2010 23:00:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Privacy Dilemmas: To Track or Not to Track by Petya Miteva http://lytiks.com/news/privacy-dilemmas-to-track-or-not-to-track/comment-page-1/#comment-3099 Petya Miteva Fri, 10 Dec 2010 23:00:16 +0000 http://lytiks.com/?p=1685#comment-3099 It seems to me that people don't really understand what being "tracked" means. It is simply adding a number to the total of visitors of this website or that. Or associating the visit of this site with Internet user jki23ge (or some other funky number like this). How is could this possibly harm an individual? It can't. On the other hand, it actually contributes to the online experience. I like seeing ads for career fairs when I'm looking for a job, or for fashion deals because I like fashion finds. So much better than ads for health clubs or cars - things that I don't care about, appreciate, or even notice. It's a win-win - I get useful information, the advertisers get me interested. It seems to me that people don’t really understand what being “tracked” means. It is simply adding a number to the total of visitors of this website or that. Or associating the visit of this site with Internet user jki23ge (or some other funky number like this). How is could this possibly harm an individual? It can’t.

On the other hand, it actually contributes to the online experience. I like seeing ads for career fairs when I’m looking for a job, or for fashion deals because I like fashion finds. So much better than ads for health clubs or cars – things that I don’t care about, appreciate, or even notice. It’s a win-win – I get useful information, the advertisers get me interested.

]]> Comment on Modified Broad Match: The New Google AdWords Match Type by Calculate Marketing Australia http://lytiks.com/google/google-adwords/modified-broad-match-the-new-google-adwords-match-type/comment-page-1/#comment-1393 Calculate Marketing Australia Tue, 26 Oct 2010 12:34:49 +0000 http://lytiks.com/?p=376#comment-1393 Hi Jamie, Brad's technique for split testing modified broad match makes complete sense, and I recently did some analysis on modified broad match keywords, comparing them to the other match types. http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/ While Quality Score was unsurprisingly largely unaffected, CTRs were significantly higher and CPCs significantly lower for mofied broad match keywords compared to 'standard' broad match keywords. Thought you might find it interesting. Cheers, Alan from Calculate Marketing Hi Jamie,

Brad’s technique for split testing modified broad match makes complete sense, and I recently did some analysis on modified broad match keywords, comparing them to the other match types.

http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/

While Quality Score was unsurprisingly largely unaffected, CTRs were significantly higher and CPCs significantly lower for mofied broad match keywords compared to ’standard’ broad match keywords.

Thought you might find it interesting.

Cheers,
Alan from Calculate Marketing

]]> Comment on Bootstrapping Pros Provide Hard Truths at WebInno27 by Josh Bulloc http://lytiks.com/innovation-startups/bootstrapping-pros-provide-hard-truths-at-webinno27/comment-page-1/#comment-367 Josh Bulloc Thu, 16 Sep 2010 00:20:27 +0000 http://lytiks.com/?p=1227#comment-367 In addition to having a great team is to surround yourself with supportive people. As a bootstrapper you are going to be doing things that scare others and not too many are familiar with. You need to find a group of people that can relate to your situation so when the server does go down you have team to support you so you do not feel alone. I recommend building a mastermind group. Josh Bulloc Kansas City, MO How can I help? In addition to having a great team is to surround yourself with supportive people. As a bootstrapper you are going to be doing things that scare others and not too many are familiar with. You need to find a group of people that can relate to your situation so when the server does go down you have team to support you so you do not feel alone. I recommend building a mastermind group.

Josh Bulloc
Kansas City, MO
How can I help?

]]> Comment on Google O(w)n Your Brain? by pmiteva http://lytiks.com/google/google-adwords/google-own-your-brain/comment-page-1/#comment-309 pmiteva Mon, 13 Sep 2010 14:47:25 +0000 http://lytiks.com/?p=1109#comment-309 Things have gone even farther. There is now a religion, called The Church of Google or simply Googlism. You can read their nine proofs that Google is God here: http://bit.ly/11XHCy Things have gone even farther. There is now a religion, called The Church of Google or simply Googlism. You can read their nine proofs that Google is God here: http://bit.ly/11XHCy

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