Nic Mendoza

Are you missing critical data about your sales? You should be tracking phone calls

December 8th, 2010 by Nic Mendoza

If you run a business or a website that does any kind of marketing (even offline — gasp!), phone call tracking can help you focus your advertising dollars and give you another tool to measure campaign performance. Let’s talk about all the ways you can use call tracking to better your business.

Correlate sales with your efforts online even if they come in over the phone

In the past, we’ve had clients who didn’t see the value in making special landing pages or websites. Most of their sales came in over the phone, not from the Internet. They would go to the trouble of creating an online campaign but there wouldn’t be any visible connection between those efforts and actual sales. When we built our call tracking tool, suddenly we could prove that specific sales made over the phone were the result of an online ad campaign or a particular landing page.

How does it work? Well, it’s easy, really. When you want to track a campaign, you just use a new phone number and include it with your message. When someone calls, you can tell that they called in response to a specific message, ad campaign, or anything you want to track. It’s painless and powerful.

A/B Testing with Phone Numbers

Beyond proving that a message creates a response and measuring its degree, you can go a step further and use phone tracking to compare performance between variable elements in a campaign or between two or more different campaigns. For example, you might run a split test comparing two different messages (one highlighting a specific feature, the other describing a benefit) and measure which phone line receives more calls. If you have a sufficient sample size, the line that gets more calls is the one tied to the better message. You can use split testing to incrementally improve any campaign. Even modest improvements, discovered by this kind of testing, end up creating significant savings.

Read more about call tracking:  “What Can Call Tracking Allow You to Do?” 

Call Tracking in Lytiks

Lytiks Pro offers the easiest tool available for call tracking. Quickly buy numbers and they’ll be automatically correlated to ads and/or websites.

This entry was posted on Wednesday, December 8th, 2010 at 5:47 pm and is filed under Analytics Strategy, Digital Marketing, Lytiks Features, Marketing, Phone Call Tracking, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.